PHP Proactive Sales Module 1.1

Free Trial
16.73 KB

Publisher Description

To learn which products are most likely purchased together is a very powerful knowledge helping online merchants or any other company increase their sales. A good example explaining what a Proactive Sales Module is can be an online music shop selling tracks or ringtones.

The idea is that we analyze list of purchase transactions (what customers buy as a single purchase is: track1, track23, track76, ..., track17) and search for associations within purchases digging out buying behaviour of different type of customers. Thus we have two results: 1. we can say f.e. that if somebody buys trac23, track67 and track 44 then he will also buy track 17, and furthermore one can predict that if somebody buys track23, track67, track44 then he would also like to listen to track86.

All of this comes from analyzing purchase transactions made by other customers. This can be done once a day f.e. or even live for a single customer while he makes his purchases on the site.

This leads to the following scenario: an online customer buys one track, the script checks what other tracks usually come with this one and your online shopping cart displays links to these tracks f.e. on the right panel attracking customer's attention. When the customer buys second track (not necesserely from the right panel) the procedure repeats and so forth till he stops buying or exceeds "the knowledge" hidden in the purchase transaction data.

This results to customers easier finding tracks of their interest and increasing purchases (they get links to tracks they are interested in, because the analysis is based on the purchases of the customers with the same taste).

This module is implemented as a PHP module returning analysis results in XML format that can easily be integrated into any online shop or a web store.

Program Details


Publisher Sevana Oy
Released Date 2008-02-15
Languages English


Category Web Development
Subcategory Ecommerce

System requirements

Operating systems linux, other, unix, windows

Download information

File size 16.73 KB
Total downloads 57


License model Free Trial
Price $17.00

Version History

» version 1.1   -   posted on 2008-02-15

EULA - End User License Agreement

PHP Proactive Sales Module
Demo Version
Sevana Oy

By using, copying, transmitting, distributing or installing Sevana
PHP Proactive Sales Module, you agree to all of the terms of this License.
If you do not agree to any of the terms of this License, then do not
use, copy, transmit, distribute, or install PHP Proactive Sales Module.

You may, without making any payment to Sevana:

a) give exact copies of this evaluation version of Sevana
PHP Proactive Sales Module personally to anyone;
b) distribute exact copies of this demo version of Sevana
PHP Proactive Sales Module, if done exclusively through electronic channels;
c) make as many exact copies of this demo version of Sevana
PHP Proactive Sales Module as you wish, for purposes of distribution as
described in (a) and (b) above.

You are specifically prohibited from charging, or requesting
donations, for any copies, however made, and from distributing such
copies with other products of any kind, commercial or otherwise,
without prior written permission from Sevana. Sevana reserves the
right to revoke the above distribution rights at any time, for any or no reason.

This software, and all accompanying files, data and materials, are
distributed "AS IS" and with no warranties of any kind, whether
express or implied. Good data processing procedure dictates that any
program be thoroughly tested with non-critical data before relying on
it. The user must assume the entire risk of using the program. This
disclaimer of warranty constitutes an essential part of the agreement.
In no event shall Sevana, or its principals, shareholders, officers,
employees, affiliates, contractors, subsidiaries, or parent
organizations, be liable for any incidental, consequential, or
punitive damages whatsoever relating to the use of Sevana PHP Proactive Sales Module, or your relationship with Sevana PHP Proactive Sales Module.

In addition, in no event does Sevana authorize you to use Sevana
PHP Proactive Sales Module in applications or systems where Sevana
PHP Proactive Sales Module's failure to perform can reasonably be expected
to result in a significant physical injury, or in loss of life. Any
such use by you is entirely at your own risk, and you agree to hold
Sevana harmless from any claims or losses relating to such unauthorized use.

All rights of any kind in Sevana PHP Proactive Sales Module which are not
expressly granted in this License are entirely and exclusively
reserved to and by Sevana. You may not rent, lease, modify, translate,
reverse engineer, decompile, disassemble or create derivative works
based on Sevana PHP Proactive Sales Module. You may not make access to
Sevana PHP Proactive Sales Module available to others in connection with a
service bureau, application service provider, or similar business, or
use Sevana PHP Proactive Sales Module in a business to provide customer
management, product of any kind sales, testing, analysis, or conversion services to others. There are
no third party beneficiaries of any promises, obligations or
representations made by Sevana herein.

Copyright c 2003-2008 by Sevana Oy, Finland. All rights reserved.

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Release Date: 2008-02-15
Publisher: Sevana Oy
Operating System: linux, other, unix, windows